August 11, 2017

Max Rose Announces Campaign Team

FOR IMMEDIATE RELEASE

August 8th, 2017

Today, Max Rose, a Democratic candidate in NY-11, formally announced his initial campaign team.

“I’m humbled by the excitement and energy our campaign has generated already in such a short time, but now we have to turn that energy into action.” said Rose. “When I began putting together my team, I made it clear that experience alone was not enough. Anyone on the campaign needed to believe that we should fight to earn the support of every voter and take nothing for granted. The team I am announcing today reflects that principle. Above all though, this will be a campaign led, fought, and won locally and I am excited to hit the ground running.”

Campaign Manager: Kevin Elkins

Finance Director: Abbey Cook

Media Consultants: GMMB

Direct Mail Firm: The Strategy Group

Polling & Research: Global Strategies

Digital/Email Firm: New Blue Interactive

Biographies

Kevin Elkins, Campaign Manager

Kevin is a Staten Island campaign veteran, having worked on local campaigns since 2009. Most recently, he was the Staten Island Borough Director for New York City Comptroller Scott Stringer. In 2015, Kevin was the communications director for former Rep. Michael E. McMahon in his successful race for District Attorney. From 2012-2014, Kevin was the Executive Director of the Staten Island Democratic Party and from 2011-2012 the Deputy Director.  He was named one of City and State’s 40 under 40 in Politics, Government, and Media in 2016.

 

Abbey Cook, Finance Director

Abbey Cook has been raising money for Democratic Causes across the country since 2012 and is a veteran of swing seat politics. She hails from Montana, where she worked to elect some of the most influential red state Democrats. Prior to her time in New York City she served as a Development officer for The Greater Yellowstone Coalition and on the board of the Montana Democratic Party and Carol’s List. She was named the 2015 rising star by the Montana Democratic Legislative Campaign Committee. She is a graduate of the American University Women in Politics Institute WeLead Fellowship and continues to help support women running for office across the country.

 

GMMB

Jim Margolis

Jim works at the intersection of politics, advertising and advocacy on behalf of candidates, foundations, government agencies and corporate clients. He served as senior advisor to President Obama in both the former President’s campaigns for the White House, leading each cycle¹s half-billion dollar advertising effort and helping direct the campaign as part of the core strategic team. Jim also co-produced the two Obama Presidential Inaugurals and both of Mr. Obama¹s national conventions. In the 2016 presidential election, Jim served as senior advisor to former Secretary of State Hillary Clinton, leading her paid advertising effort and producing the 2016 Democratic convention in Philadelphia.

Nationally, Jim has earned one of the best win/loss records of any consultant in America, helping elect senators and governors from every region of the country. And overseas, Jim has directed presidential and prime ministerial contests in Latin America, Africa, Central America, Europe, and Asia.

In the business and philanthropy world, Jim has advised America¹s top corporations and nonprofits, including The Robert Wood Johnson Foundation, Cisco Systems, The Center for the Next Generation, L’Oréal, The Bill and Melinda Gates Foundation, the Corporation for National and Community Service, AFSCME, VISA, and AT&T.

Over the years, Jim has been honored with dozens of awards and gained national and international recognition for his work. Before joining GMMB, Jim served as a top appointee in both the US Senate and US House.

Anson Kaye

In 2017, POLITICO named Anson to their “new guard power list,” calling him a “go-to ad guru for top candidates.” And with good reason. An award-winning media strategist, Anson has taken on leading roles in some of the highest-profile, hardest-fought campaigns of the past twenty years. As a senior member of Hillary Clinton’s presidential paid media team in 2016, ads he wrote, directed, and produced were called “masterful,” “powerful,” “brilliant,” and “the most memorable in years.” In 2012, he helped reelect President Obama, with ads that ran nationally and in battleground states. It’s the same purpose driven commitment he’s brought to campaigns across the country, at the local, state and national level. Anson’s work extends outside the political realm as well, having provided strategic counsel to national and multinational nonprofit and Fortune 500 clients like the American Lung Association, Cisco Systems, and MGM Resorts International.

 

The Strategy Group

Peter Giangreco

In the definitive book on Barack Obama’s successful 2004 U.S. Senate race, author David Mendell of the Chicago Tribune called Pete “one of the leading political mail experts in the country.”

Pete has pioneered targeting and research techniques that have made his direct mail some of the most effective in the country.

In 2012, Pete was lead creative on direct mail that swept the presidential Pollie awards for Obama for America 2012. Pete also helped devise the “He’s just not for you anymore” campaign that led Tammy Baldwin to an upset victory in Wisconsin’s U.S. Senate race over four-time Governor Tommy Thompson and played key roles in wins for members of Congress Tammy Duckworth and Bill Foster. The 2012 wins came off Pete’s leading role in helping Rahm Emanuel win a first ballot victory in the 2011 Chicago mayoral race.

In 2010, Pete was part of the team that helped use women’s health issues to propel appointed U.S. Senator Michael Bennet to an improbable victory in the Colorado senate race when other incumbents went down to defeat.

In 2009, Pete led the strategic team that helped Congressman Mike Quigley win a major upset in the special election to fill Chicago Mayor Rahm Emanuel’s seat.

In 2008, Pete served as lead direct mail consultant to Obama for President during the Democratic primary season, and served as Deputy Director of Polling and Paid Media for OFA in the general election. In that capacity, Pete helped create the first Internet testing of direct mail pieces pioneered by the Obama campaign. Pete also authored the direct mail that helped Bill Foster win former GOP House Speaker Denny Hastert’s seat in the Western suburbs, the first Democrat elected from that area since 1932.

In 2006, Pete created winning mail for the DCCC independent expenditure campaign, winning five out of six top races defeating Curt Weldon (PA-07), Clay Shaw (FL-22), John Hostetler (IN-08) and posting a huge upset win in the TX-22 special election in December over incumbent Henry Bonilla. The mail in these winning campaigns used specific ethics attacks together with issues like Social Security and ties to big oil to bring down Republicans in key swing districts.

Also in 2006, Pete helped Amy Klobuchar become the first woman elected to the U.S. Senate from Minnesota, and played a central strategic role in helping Patrick Murphy, the first Iraq war veteran in Congress, capture the hotly-contested Pennsylvania 8th Congressional District by just 1,500 votes.

Morton Brilliant

Morton Brilliant is a South Carolina native and attorney with over 20 years of experience as a political and communications strategist in a variety of roles, including campaign manager, state party executive director and communications director to two governors. He’s worked with local and national clients including Obama for America, EMILY’s List, League of Conservation Voters, Senate Majority PAC, the Democratic Congressional Campaign Committee’s (DCCC) independent expenditure campaign, House Majority PAC, party committees, members of Congress and US Senate, Congressional and gubernatorial candidates. He also worked on over 150 legislative campaigns spread across seven states, with a particular focus on southern races.

Morton previously served as Communications Director for Gregoire for Governor, one of the nation’s top-targeted gubernatorial races, and Deputy Campaign Manager of the Hodges for Governor campaign. He went on to serve Governor Hodges as his Deputy Chief of Staff and Communications Director.

Morton graduated with high honors in Classics from Brandeis and earned a J.D. with honors at George Washington. He is a partner in the DC office and lives on Capitol Hill.

 

Global Strategies

Jefrey Pollock

Jefrey Pollock is Founding Partner and President of Global Strategy Group (GSG), a premier public affairs, research and communications firm that the prestigious Holmes Report previously named Public Affairs Agency of the Year (Americas). He has twice been named “Pollster of the Year” (2015, 2011) by the bi-partisan American Association of Political Consultants and has been included in the Crain’s NY Business “40 under 40”.

Jefrey’s clients include politicians, leading advocacy organizations, and Fortune 100 companies such as New York Governor Andrew Cuomo, Montana Governor Steve Bullock, West Virginia Governor Jim Justice, Delaware Governor John Carney, Connecticut Governor Dan Malloy, New York Senator Kirsten Gillibrand, West Virginia Senator Joe Manchin, Indiana Senator Joe Donnelly, Pennsylvania Attorney General Josh Shapiro, Virginia Attorney General Mark Herring, and many members of Congress.  He has conducted multiple studies for Comcast, GE, GM, Goldman Sachs, and Lockheed Martin.  Jefrey has also served as a consultant for international political campaigns and democratic change initiatives in Latin America and Eastern Europe.

Matt Canter

For over a decade Matt Canter has led political campaigns across the country, directing communications strategy for governors, members of Congress, and US Senators.

Prior to GSG, Canter was a top official at the Democratic Senatorial Campaign Committee, advising candidates and guiding campaigns across the country. National Journal named Canter among the top aides on Capitol Hill, and Buzzfeed listed him as one of the top communications operatives in Washington. Canter was instrumental in the work to pass the 9/11 Health and Victim Compensation Bill and repeal the military’s “Don’t Ask, Don’t Tell” policy.

At GSG, Canter helps lead the firm’s communications and opinion research practices in Washington. He is passionate about developing messages that influence and win.

Born and raised in Wisconsin where the Green Bay Packers are the state religion, Canter also relishes life outside of politics. He lives in Washington, DC with his wife Kyle, two-year-old son Sam, and their dog Rudy.

New Blue Interactive

Taryn Rosenkranz

Taryn Rosenkranz is a pioneer in creating successful digital political fundraising techniques and programs to reach American voters. She is the founder and chief executive officer of New Blue Interactive, which has become a powerhouse firm in less than five years, providing digital strategy services to large organizations and party committees including the Democratic Congressional Campaign Committee (DCCC) and House Majority PAC, as well as national groups like the Natural Resources Defense Council. In addition, her clients include Senators and Congressional leadership and membership, as well as Congressional challengers, mayors, and even county executive races. She has also counseled hundreds of candidates, non-profits and companies on online strategies, grassroots fundraising and online advocacy.

Prior to New Blue, Taryn served as managing director for digital communications and finance for the Democratic Congressional Campaign Committee (DCCC) where she helped to elect more Democrats to the U.S. House by developing cutting-edge digital activities and breaking fundraising records. During her seven-year tenure, she increased the DCCC’s email list by over 400% and has raised over $200 million dollars directly for the committee through grassroots outreach (mail, phone and email).  As a senior advisor and consultant to the DCCC’s program, she is credited with building the multi-million dollar digital program that accounted for more than $70 million in revenue in 2014 alone.

 

She was named as a 40 under 40 top political consultant and a Campaign Tech Innovator of the Year for her outstanding work and most recently her firm won several Pollies and the prestigious Reed Award from Campaigns and Elections magazine for Best Spanish Online Ad.  Her clients have raised an outstanding $300 million collectively from grassroots efforts.  Her work has also been recognized by the Institute for Politics, Democracy and the Internet with a Golden Dot award for “Online Dream Team” and multiple prestigious Pollie awards in previous cycles.

Taryn has literally counseled hundreds of campaigns with her training sessions and is a featured speaker and commentator on all things digital and political.  She has been a featured speaker at Netroots Nation, Politics Online, AAPC, and Campaign Tech conferences and led countless training for the DCCC, Emily’s List, and the New Organizing Institute.   This year, she was seen on CNN, MSNBC and Fox News as well as heard on All Things Considered on NPR talking about the how and why she was able to help Democrats raise so much money online.